Home' Inclean NZ : INCLEAN NZ Aug 2017 Contents 20 INCLEANNZ August 2017
Lower Hutt-headquartered Proquip has
recently been in expansion mode -- adding
to its already impressive product suite,
increasing headcount, relocating its Auckland
premises, opening a new 800sqm facility and
even acquiring one of its own dealers.
It's been a growth story, par excellence.
Customer focus, coupled with hard work,
strategic nous and chasing new market
opportunities has seen revenues at the family-
owned company increase year-on-year.
Occupying a position as an exclusive national
distributor of commercial and industrial
cleaning equipment from US and European
manufacturers, Proquip are the go-to guys
for reliable high-spec scrubbers, sweepers,
polishers, vacuums and foorcare systems.
As well as its extensive line-up of
commercial cleaning equipment, Proquip
supplies cordless cleaning brushes from UK
manufacturer iVo Group. The specialised
brushes clean tight, hard to reach areas
such as escalators and grout lines. Proquip
also supplies a range of cleaning and
Since being established in 2002 Proquip
has distinguished itself by focussing on
customer service and support. Owners
Duane and Kerry Boon say before any sale
Proquip takes the time to understand its
customers' total needs.
"We work through a series of questions that
helps give us a clear picture of their existing
cleaning processes and how we can add value
from an equipment and systems point of view.
"New customers are taken through a
training program covering every aspect
Personal touch pays
off for Proquip NZ
A rock-solid commitment to building strong and enduring customer relationships continues to
earn Proquip an enviable reputation as New Zealand's leading supplier of commercial cleaning
equipment and accessories. Campbell Gardiner reports.
of their new machine. We also provide an
operator’s certifcate for cleaners who’ll
be using the new equipment, and provide
maintenance charts so the customer can
see what parts of the machine need to be
cleaned and serviced each week."
Key to the frm’s success has been having
the right people. With more than 100 years'
experience between them, Proquip's 13 staff
are on hand to lend expertise at all stages
of the sales cycle -- from pre-sales advice
and information to post-sales equipment
service and support. With a service agent
network peppered up and down the country
and a team skilled in diagnosing equipment
problems over the phone, training and
preventative maintenance is another focus.
Proquip has a 30-strong network of
wholesalers, dealers and resellers located in New
Zealand's main urban centres and regionally.
While Proquip sells a lot of equipment into the
provinces including to factories and processing
plants, metropolitan Auckland is driving much
of the company's success.
Earlier this year Proquip acquired one
of its own Auckland dealers, Frontline
Supplies Limited, and moved to a new site
in Onehunga complete with an 800sqm
showroom. Showcasing the diversity of
Proquip's equipment offerings, the facility
uniquely features an 'Innovation Wall' where
Proquip's suppliers are able to set up displays
for new product releases.
Duane and Kerry say the Frontline
acquisition was a strategic move, done in
the interests of diversifcation. “Frontline
are focussed on cleaning consumables
such as brooms, brush ware, chemicals
and washroom products. Putting their
consumables products and our capital
equipment together gives our customers a
wider, one-stop-shop offering."
Meanwhile, new opportunities for Proquip
continue to present themselves -- including
from the boom in aged care facilities. The
country's tourist bonanza is also having a
positive effect, with Proquip now selling
more equipment into hospitality and
The company is riding high on an industry
wave of new equipment purchases. A far
cry from the days of the fnancial crisis
when many people opted to repair aging
equipment, Duane and Kerry have seen an
increased level of investment in modern,
less energy hungry equipment with better
productivity and user experience.
"There's a big drive in Europe for
environmentally friendly machines with
low energy motors. That's being driven by
legislation, which will eventually come here.
We supply all the latest European equipment
in New Zealand so, as well as superior quality
and performance, our customers are benefting
from the very latest in energy effciency.”
"New customers are taken
through a training program
covering every aspect of
their new machine."
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